In today’s media rich environment, getting the attention of the press is a key step in getting information to the people who might use it. This webinar will review how to tell the story of your research in ways that make it newsworthy. Please join us for a discussion with Andy Burness to learn more about packaging messages for the press.
Aired March 31, 2021
Speaker: Andy Burness, President, Burness and Adjunct Lecturer in Public Policy at Harvard University’s Kennedy School of Government
Moderator: Jae Kennedy
Topics covered:
How public interest communications are changing
What is not newsworthy
Working with writers/reporters
Elements of a newsworthy press release
Useful questions for framing your story
What is different, makes a difference
Questions to think about as you prepare your news story
Guidelines, elements, and advantages for using an op -ed article
This video includes captioning and an ASL interpreter.